Grey MidWest
Cincinnati, OH, USA
POSITION OVERVIEW The VP of Shopper Marketing helps serve our clients in our growing Commerce practice. In this role, you will lead shopper strategy and be a trusted adviser to our clients, helping them set the path for success across omnichannel retail. We are looking for someone who not only embraces change but makes it happen. As shopper marketing continues to evolve, we are seeking someone who understands where the industry has been, where it is going, and how to take our organization to the next level in service of Famously Effective work for our clients. KEY RESPONSIBILITIES Be the expert and trusted adviser to clients on all shopper marketing matters. Provide advice, generate strategy documents, assess competitive developments, and remain on the forefront of the evolving retail landscape. Act as primary point of contact for shopper marketing strategy to the client and internal teams, including guiding them from ideation through execution. Develop shopper marketing...