Black Marketers Association of America (BMAA)
Kalamazoo, MI, USA
Job Description The Vice President of Marketing and Communications is a strategic leader responsible for developing and executing Bronson's comprehensive marketing, communications, and brand strategies. Reporting directly to the executive team, this role ensures alignment with Bronson's mission, vision, values, and strategic goals while fostering a unified brand identity. This position oversees departmental operations, including team leadership, budget management, and cross-functional collaboration, and acts as the organization's spokesperson during media and crisis communications. The VP also drives innovation in digital platforms, public relations, and employer branding, ensuring Bronson is recognized as a healthcare leader and employer of choice. Key Responsibilities • Brand Strategy: Develop and implement a robust brand strategy that aligns with Bronson's mission and strategic priorities. Define and refine brand positioning, voice, and identity to resonate across...