Matic
Columbus, OH, USA
The Importance of this Role We are seeking a results-driven, customer-obsessed Vice President of Marketing to lead and scale our omni-channel marketing efforts, with a primary focus on email, lifecycle, and digital performance marketing. This leader will play a pivotal role in shaping the company's growth trajectory, owning our B2B2C marketing engine end-to-end-from strategy and planning to execution and optimization. You'll oversee a dynamic team and collaborate closely with Product, Operations, Data, and Partnership teams to drive measurable results through highly personalized, segmented, and scalable marketing programs. Responsibilities Own the marketing strategy and execution for all B2B marketing and B2B2C campaigns across email, digital, customer lifecycle, and CRM. Oversee the customer journey across channels, ensuring consistency, personalization, and performance optimization. Lead and grow a high-performing marketing team, fostering a data-driven, test-and-learn...