Fidelity Investments
Smithfield, RI, USA
Job Description: Fidelity Investments is seeking a Vice President of Brand & Marketing Research to lead the strategy of insights that shape and differentiate our brand, drive compelling campaigns and advertising, and improve our market efficiency! Reporting to the SVP of Research and Integrated Insights, this leader will play a meaningful role in ensuring our marketing and advertising strategies are data-driven, data-backed, and highly effective. The Role Lead research and analytics to uncover actionable insights that elevate Fidelity's brand positioning, messaging, and creative efficiency Drive deep understanding of consumer and market trends to find opportunities for brand differentiation Partner with marketing, including brand, consumer segment, creative, and media teams, to ensure insights drive the development of impactful advertising, marketing campaigns and brand strategies Lead all aspects of brand tracking and advertising efficiency measurement, including...