Spectrum
Stamford, CT, USA
JOB SUMMARY The Vice President of Marketing Science leads a team responsible for leveraging big data and advanced analytics to inform business decisions within Spectrum's Residential Sales & Marketing organization. Core responsibilities include the execution of analyses and mining of large data sets, leveraging demographic, pyschographic, and transactional data to identify patterns and drivers of customer behavior in support of marketing campaigns and tactics that span the full customer lifecycle. This high-visibility position reports to the Group Vice President of Marketing Insights and has heavy interaction with leaders of the Sales, Marketing and Business Intelligence teams. MAJOR DUTIES AND RESPONSIBILITIES Supports Spectrum's Sales & Marketing organizations for custom targeting lists related to growing the customer base and all aspects of customer lifecycle. Oversees development, enhancement and ongoing maintenance of a portfolio of propensity models...