Firstmark Credit Union
San Antonio, TX, USA
The Chief Marketing Officer (CMO) is responsible for leading the strategic direction, development, and execution of Firstmark's marketing, brand, and member engagement initiatives. As a member of the executive leadership team, the CMO plays a critical role in driving member growth, deepening relationships, and enhancing Firstmark's visibility and value proposition in the communities it serves. Strategic Marketing Leadership • Develop and execute a comprehensive marketing strategy aligned with Firstmark's mission, vision, and growth goals. • Drive member acquisition, retention, and product adoption across all channels. • Lead integrated marketing campaigns that promote Firstmark's products, services, and community impact. Brand Management & Messaging • Serve as the brand steward, ensuring consistency across all marketing touchpoints and communication channels. • Build brand awareness and trust through effective storytelling, advertising, and public relations. • Guide...