AdvoCare
Richardson, TX, USA
Job Summary and General Duties: Strategic Marketing Leadership: Develop a marketing strategy, in collaboration with sales, for brick and mortar channels to drive product trial and loyalty Own overall pricing strategy, based on competitive analysis, market trends, etc. Implement the organization's strategic marketing plan to achieve business objectives, revenue targets, market expansion, brand awareness, and overall company growth Drive straight-line financial results through new customer acquisition and customer retention through integrated, omnichannel marketing strategies Lead, oversee, and integrate the Brand and Product Marketing, Creative, and Digital Marketing verticals while optimizing cross-departmental processes Oversee the development and execution of marketing campaigns across various channels, including digital advertising, social media, email marketing, events, and traditional advertising, to generate new customers, drive brand and product awareness...