Prudential Financial, Inc.
Newark, NJ, USA
Job Classification: Marketing & Communications - Marketing VP, Marketing Strategy and Performance Marketing Prudential is seeking an innovative, experienced, data-driven Vice President of Marketing Strategy and Performance Marketing to join the US Businesses (USB) Digital and Marketing Team. This newly created, high impact role, reporting into the Chief Digital and Marketing Officer, will be responsible for developing holistic, performance-driven, digital marketing strategies to expand and optimize our presence and growth in the digital landscape, and deliver on B2C and B2B KPIs including customer/client acquisition and revenue growth. This role will partner with our Retirement Strategies (RS), Individual Life Insurance (ILI), Prudential Advisors (PA), and Group Insurance (GI) Business Units (BUs), BU Chief Marketing Officers (CMOs), and marketing capability leads to develop and implement these growth strategies. The ideal candidate is a strategic thought leader with a...