Johnson Outdoors
Racine, WI, USA
Vice President Digital Marketing & eCommerce At Johnson Outdoors, home to some of the world's most innovative and best-known outdoor recreation brands, we create amazing outdoor experiences - for adventurers, by adventurers. Check out each of the unique Johnson Outdoor brands in Fishing, Watercraft, Camping and Diving! Come be a part of the excitement that shapes the growth of the Johnson Outdoors digital commerce strategy! The person in this role provides the overall strategic direction and leadership over system-wide Digital Commerce initiatives including digital marketing, data analytics, direct to consumer, Amazon marketplaces, and Omnichannel/eRetail. They will be responsible for driving the strategy and vision forward, executing the program and managing performance goals to grow eCommerce top line and margin. Key Responsibilities: eCommerce strategy and execution: Strategy definition: Owns the enterprise-level eCommerce strategy, translating broader...