Goodwill Industries of Southeastern Wisconsin
Milwaukee, WI, USA
The Sr Vice President of Marketing is responsible for revenue generation, customer acquisition and brand visibility through the effective execution of performance marketing strategies and campaigns with a strong focus on optimizing performance across digital channels RESPONSIBILITY LEVEL: Sets long-term marketing strategy and vision to drive sale of products and services and achieve enterprise growth (10+ years). Responsible for revenue generation, customer acquisition and brand visibility through the effective execution of performance marketing strategies and campaigns with a strong focus on optimizing performance across digital channels. Develops segmentation and customer research strategies that drive revenue growth across all business units and mission performance. Oversees the marketing, brand, and communications functions, services, operations, and initiatives. As a member of the Executive Team, this role sets broader organizational vision and collaborates...