Herbal Goodness
McKinney, TX, USA
Herbal Goodness, a mission-driven, women- and minority-owned business specializing in premium herbal supplements and superfoods, is seeking an experienced Fractional Chief Marketing Officer (CMO) to oversee and drive our marketing strategy for aggressive growth across multiple channels. This individual will play a pivotal role in scaling our D2C (Direct-to-Consumer) e-commerce efforts and B2B retail strategy, all while supporting the development and optimization of our marketing tools and platforms, including our GHL CRM and external agency relationships. This high-impact role is designed for a dynamic, results-driven leader with a deep understanding of B2C and B2B marketing strategies. Key Responsibilities: Marketing Strategy and Leadership: Develop and implement marketing strategies to accelerate brand growth and revenue, with an emphasis on driving D2C sales through our Ecommerce platforms and B2B retail partnerships. Lead brand development and positioning, ensuring...