DENTALEZ
Malvern, PA, USA
Summary Description Vice President, Marketing is accountable to direct and manage the creation and implementation of both upstream and downstream marketing strategy and marketing initiatives that effectively describe and promote our organization and its products across all channels. Provides management and direction to staff and external agencies, including goal setting and budget management. Essential Duties and Responsibilities: Develop and execute company-wide marketing strategy, including branding, position and pricing Develop and lead marketing team; set, monitor and report on team goals to support overall corporate goals. Additionally set and monitor KPIs for marketing effectiveness Develop and manage the Corporate Marketing budget Ensure brand message is strong and consistent across all brands and marketing efforts including events, emails campaigns, digital presence, marketing and promotional materials, agency work, etc. Monitor market for trends and drive internal...