Medica
Minnetonka, MN, USA
The Vice President, Marketing is a key member of Medica's Leadership Team responsible for developing the overarching marketing strategies and plans to meet yearly business objectives and goals for all lines of business across three brands and their associated geographic markets - this includes D2C acquisition and B2B marketing as well as Brand advertising. The VP will lead a team utilizing consumer data, analytics and research-derived insights to create the associated go-to-market programs most likely to meet consumer and business needs to achieve and support business growth. In addition, the VP is responsible for communications and RFP responses. Reporting to the SVP/Chief Marketing & Experience Officer, the VP has cross-matrixed reporting accountabilities to the SVP/GM, Government Programs; SVP/GM, Individual & Family Business; and SVP/GM Commercial Markets, and Market Leader President and associated MN, WI, NE, MO market leaders. In addition, collaborates across the...