McLeod Software
Birmingham, AL, USA
Essential Duties and Responsibilities: Serve as a proactive visionary of ideas, initiatives, and strategic approaches based on the transportation and software industry, providing executive leadership to the marketing department and fellow company executives. Develop, maintain, and execute tactical marketing plans to effectively communicate the company's messages to existing and prospective customers. Lead identified communication strategies, ensuring alignment with high-level company goals and direction. Supervise internal team members and external contractors, including graphic designers, video producers, and writers, to achieve objectives. Collaborate with sales leadership on marketing initiatives and tailor projects to address customer needs and market opportunities. Engage with existing customers to gather insights that inform and refine marketing strategies and initiatives. Measure, validate, and report the effectiveness of marketing initiatives, leveraging data and...