Papa John's
Atlanta, GA, USA
What's Unique About You Is What Makes Us Better! Diversity is our strength and competitive advantage. Bring your flavor to the Papa John's team today! Job Summary The Vice President, Customer Marketing & Media is tasked with driving sales and building brand equity by leading key customer marketing initiatives including national paid media and digital marketing (loyalty, owned channels and personalization). This includes oversight and management of Papa Johns' traditional and digital working media (TV/video, sponsorships, paid search, paid social, display, direct mail, OOH) and strategy, oversight and evolution of the Papa Rewards loyalty program, CRM, email marketing, customer lifecycle marketing, SMS, and app push messaging. This role is responsible for the comprehensive digital and media strategy that unifies customer insights, national media, and lifecycle/owned channel marketing - all in service of integrating key touchpoints to create a personalized experience....