Broadview FCU
Albany, NY, USA
If you are ready to join a company that truly cares about its employees, our members, and our community then you have come to the right place! Summary of Role: The VP of Digital Marketing is a senior leader in the Marketing & Communications Department responsible for driving the strategic vision for all digital marketing efforts across a $10 billion organization. This role involves not only crafting and executing digital strategies across various mediums such as email, SEO, social media, advertising, geofencing and driving web engagement but also serving as a thought leader in the digital marketing arena leading major initiatives, creating member journeys and building measurement analytics. The ideal candidate is a strategic and analytical thinker, adept at driving digital transformation to enhance member experience, boost efficiency, and achieve business objectives. They will be responsible for the profitability, growth, engagement, and efficiency of digital channels,...