Barclays
Wilmington, NC, USA
Job Description Purpose of the role To define customer objectives, analyse customer data, develop a testing plan, customer triggers and next best action communications to drive revenue growth through customer engagement, growth, and retention Accountabilities Development of a comprehensive CRM strategy aligned with overall business objectives. Implementation of marketing automation processes to streamline and personalise customer communications. Customer needs assessment through research and data analytics to derive insights into customer behaviour and develop segmentation to tailor marketing activity to different target audiences, as needed. Development of plans and strategies for each customer segment, including setting of goals, communications, set up of triggers and measurement approach s, and regular review of progress. Selection, implementation and optimisation of CRM technology to meet business needs, where relevant. Collation of client feedback and insights...