Citigroup, Inc.
Remote (New York, NY, USA)
Digital Channel Lead Analyst will lead and execute Citi Existing Marketing strategies to drive customer engagement. The role will drive marketing execution in Citi's Citibank Online and Mobile App post log in marketing placements. The Channel program manager will be supporting Marketing strategies across Citi Retail Bank, Cards and Mortgage - driving execution of strategies such as Lending, Spend, and Checking. The Digital Channel Program manager is responsible for the delivery of those strategies to our existing customers - ensuring that marketing audience and the creative experience is deployed flawlessly to our customers. Key to success will be developing and leveraging strong partnerships across Citi's cross functional teams. Partner with subject matter stakeholder such as IT, Decision Management, Marketing, Risk, Legal and Compliance to deliver personalized, relevant, and timely communications through smarter targeting powered by Citi's data infrastructure, real time offer...