Vice President, General Manager - Industrial Business Segment

Executive

Job Description

Big Ass Fans' Industrial business is the backbone of the company and the foundation of its reputation, representing a legacy of innovation, engineering excellence, and uncompromising quality. Known for redefining air movement solutions in industrial spaces, this segment is at the core of what makes Big Ass Fans an industry leader.

The Vice President & General Manager, Industrial Business will be responsible for driving significant growth in this segment; you'll own the full P&L and strategic direction over the segment by leading new product development initiatives and addressing untapped opportunities in the domestic market for industrial air movement and cooling solutions. This individual will collaborate with sales, engineering, marketing and product teams to identify white space in the market, attract new customers, and develop innovative solutions that directly address these challenges, expand Big Ass Fans' product portfolio, and strengthen our position in a transforming industry.

A key component of this role is overseeing BAF's unique direct sales strategy, forging strong customer relationships and delivering tailored solutions that align to customer needs. The Vice President & General Manager will leverage this model to drive deeper market penetration, ensure a seamless customer experience, and maximize revenue opportunities. By combining innovation in product development with the advantages of direct sales, this leader will drive towards cementing the Industrial segment's position as the gold standard for air movement solutions in the industry.

The successful candidate will bring passion, energy, and a "get-it-done" mentality to BAF and the Industrial business, contributing meaningfully to realizing the company's full potential in the market. As the Vice President & General Manager, you are not just leading a team; you are leading a charge toward success and serve as the driving force behind turning vision into reality and inspiring your team to reach new heights. You're a strategist, a motivator, and a relentless pursuer of excellence. Every win, big or small, is a testament to your leadership and dedication. You are not just selling products; you're shaping experiences, building relationships, and making a lasting impact on the BAF's growth trajectory. In essence, this leader is not just a manager; you're a visionary, a catalyst for change, and a true leader in every sense of the word.

Our success is a result of the diversity of the Big Ass Fans team. Are you seeking an opportunity to work with extraordinary people with an entrepreneurial spirit? Do you have something that sets you apart from the rest? With a bias for action, we want you to #livelifebigass and bring the next great BAF product to market. From our customers to our employees, we are passionate about what we can accomplish together. The successful candidate will bring passion, energy, and a "get it done" mentality to BAF and the industrial business and contribute in a meaningful way to realize the company's full potential in the market.

Responsibilities
  • Create and implement a strategic business plan to drive growth across a diverse industrial customer base, including manufacturing plants, industrial sites, distribution centers and public spaces.
  • Drive significant business growth by scaling transactional direct & enterprise direct sub-segments through new-customer acquisition, capturing untapped market opportunities, expanding enterprise accounts, and accelerating direct end-user sales.
  • Act as a strategic business partner to customers, driving transformative change in workforce productivity and improving the quality of life for frontline workers. Lead the sales strategy with a premium value approach, ensuring a deep understanding of the category and effectively positioning Big Ass Fans as the highest-quality solution in the market while expanding its presence across diverse industrial segments.
  • Oversee Big Ass Fans' direct sales model, which enables strong, lasting relationships with customers and offers customized solutions that align with their unique requirements. Maintain a consistent cadence of sales performance reviews and adjust the sales strategy as needed to meet or exceed growth targets.
  • Actively engage with customers to gather insights and feedback, using their input to drive innovative product development that anticipates market trends, addresses evolving needs, and ensures Big Ass Fans remains the go-to solution for industrial air movement and cooling.
  • Provide analysis on key trends, competitive activity, and market dynamics, offering recommendations to leadership to increase market share.
  • Understand and drive 80/20 strategies throughout the Industrial business segment to ensure growth-focused activities.
  • Partner with the BAF leadership team to prioritize and execute global growth initiatives, including new products, marketing, and service performance.
  • Foster a high-performance culture by providing inspiring leadership and promoting employee engagement, trust, transparency, and accountability.
  • Build and maintain strong relationships with customers, ensuring alignment on strategic objectives, tactical plans, and critical success factors.
  • Collaborate with operations and analytics teams to develop accurate forecasts, regularly updating them to reflect performance and business needs.
  • Own the P&L for the business unit, ensuring the budget is met and activities are delivered within financial targets.
  • Attract, retain, motivate, and inspire a team of high potential and diverse talent, with empowered and accountable individuals capable of managing accelerated growth rates and an ever-larger scaling business.

Requirements
  • Bachelor's degree in business, sales, marketing, or relevant discipline; MBA preferred
  • 10+ years' experience driving large-scale commercial growth programs
  • Well-versed in leveraging data to drive decision-making and inform business strategies
  • Strong understanding of all relevant marketing channels: digital, direct, electronic, etc.
  • Strong business acumen; able to successfully lead, motivate, negotiate, and collaborate at all levels of business interactions
  • Excellent verbal and written communication skills to effectively interact with internal and external stakeholders
  • Exceptional negotiation and conflict resolution skills; strong problem-solving and decision-making skills
  • The inclination to seek and analyze data from a variety of sources to support decisions and to align others with the organization's overall strategy
  • A "leadership by example" style with a high level of emotional intelligence which inspires and motivates a team to break through conventional thinking limitations
  • A creative approach to developing new, innovative ideas that will stretch the organization and push the boundaries within the industry
  • P&L experience and mindset; a "general management" oriented marketing leader who understands the total value chain
  • Innovative and forward-thinking leader - understands the needs of consumers and aligns product strategy accordingly
  • Ability to set clear expectations, evaluate performance based upon objectives, and hold others accountable for keeping their commitments
  • Proactive and action-oriented - drives for results. Balances growth and operational agendas while achieving earnings and cash flow targets
  • Has effectively laid out a vision, translated strategy into concrete action plans with key deliverables and targets, and turned concepts into real solutions

Why live life Big Ass?

You're not just a member of the Big Ass Fans team; it's BIGGER than us. We are a Madison Industries company - one of the largest and most successful privately held companies in the world. Madison Industries has fostered and built exceptional companies that are essential to our collective health and well-being. Come join us as we build something truly remarkable!

You want benefits? We've got your health insurance, life insurance, 401(k) and more. You want Big Ass Benefits? Join us in the cantina for a catered lunch followed by a game of Ping-Pong, Pool or Cornhole. Did we meet our daily goals today? Let's open the beer fridge and play a game of pool! Don't forget to attend the latest BAF-sponsored social outing.

Why haven't you applied yet?

Big Ass Fans is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or national origin, age, disability or veteran status. Big Ass Fans maintains an environment where each individual is valued and respected. Individuals are expected to understand and comply with OSHA and ISO 9001 standards and procedures. Individuals are expected to apply safe work methods when performing the job requirements in hazardous and non-hazardous environments to avoid injury to self to co-workers or damage to property. Individuals are expected to report unsafe work conditions or equipment operation to supervisors immediately and observe all safety rules.

If you need assistance or accommodation due to a disability, you may email us at [email protected] or call us at 1.877.244.3267.