ZO Skin Health, Inc.
Irvine, CA, USA
Primary Duties & Responsibilities: Brand Strategy Development: Craft and implement a holistic brand strategy that aligns with the company's vision, driving awareness, engagement, and loyalty across all consumer touchpoints. Oversee the evolution of the brand identity, ensuring it remains relevant and distinctive in the physician-dispensed and direct-to-consumer markets. Content Strategy & Execution: Develop and manage a content strategy that drives brand storytelling, product education, and customer engagement across all existing and new digital & physical executions. Oversee content production across platforms including social media, education, e-commerce, and email marketing. Creative Direction / TOV + Messaging: Lead the creative team in developing innovative content across all channels, including digital, print, and video. Ensure all creative assets & messaging align with the brand's guidelines and resonate with target audiences globally....