PlayOn
Alpharetta, GA, USA
PlayOn is looking for a VP of Programmatic Monetization and Ad Operations to create and lead key departments within the division, consisting of integrated & brand marketing, campaign delivery, media planning and advertising solutions. Our ideal candidate is experienced with both architecting ad revenue strategies directly and leading teams. THE ROLE: Strategic Leadership Develop and implement comprehensive programmatic advertising and ad operations strategies that align with the company's business objectives and drive revenue growth. Programmatic Partnerships Negotiate and secure strategic partnerships with leading DSPs, SSPs, and data providers. Team Management Build out the teams' structure for both Programmatic Monetization and Ad Operations. Hire and develop talent for needed functions. Lead, mentor, and manage teams for Programmatic Monetization, Ad Operations, and Campaign Delivery, fostering a culture of excellence and continuous improvement. Provide...